[Report] The Giving Report 2026: The Evolution of Online Giving in Canada

This ninth edition of The Giving Report explores a significant shift in how donors are giving online. As Canada moves further beyond the pandemic era, the report examines the growth of online giving across the country, and the growing popularity of gifts of securities and monthly donations. It also delivers practical takeaways to help charities plan and adapt with clarity and confidence.

The Giving Report 2026 highlights insights and online giving trends that are re-shaping Canada’s evolving charitable sector.

By combining the vast scale and depth of CanadaHelps’ online giving data with demographic, financial, and psychographic insights from Environics Analytics, as well as new insights from Carleton University’s Charity Insights Project, the report offers a fulsome view of the opportunities in online giving today.

Highlights

Donations through the CanadaHelps platform, which is Canada’s largest online donation website, reached $529 million in 2025, according to The Giving Report 2026. 

This is up by $47 million, or a 10 per cent increase, compared to 2024. That number is being driven by a spike in the gifts of securities (up 361 per cent), monthly giving (82 per cent) and corporate giving (22 per cent). 

However, fewer than 0.5 per cent of donors drove over 16 per cent of all giving with donations of securities, and large cash gifts increased significantly, with 100 per cent more donors giving $10,000 or more.

Donations under $100 declined by 17 per cent, said Duke Chang, president of CanadaHelps. 

“While the growth in online donations is a milestone, it masks a concerning trend: our charitable ecosystem is becoming increasingly top-heavy,” said Chang.

“As giving concentrates among a smaller group of wealthy donors, we risk losing the broad, community-wide participation that has historically sustained the work of charities and the Canadians who rely on them. 

“If the generosity gap continues to widen and everyday donors disappear, many charities will soon find themselves without the diverse base of support they need to remain resilient and responsive to local needs.”

The report shows that Atlantic Canada, rural communities and Canada’s north are outpacing growth in giving compared to major cities, which typically make up the bulk of donations, according to the report.

Read the full report, attached below.