The Social State of Giving

As the world’s largest online fundraising platform, GoFundMe and Classy from GoFundMe are always studying new trends on how people donate, and creating solutions to make giving easier and more impactful than ever. Recently, they uncovered new patterns in the ways supporters of different generations choose to give, share, and interact with causes they care about. Rising digital engagement has afforded people of all ages the ability to connect more online—not just with brands or loved ones, but with fundraisers and charities that matter most to them. Social media contin

To examine how different generations use social media to connect with causes that matter to them, we surveyed more than 1,000 people.* Using data gathered from the survey, we were able to break down how age groups share, donate, and encourage others to get involved.

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