[Webinar] The Great Wealth Transfer: How to Build a Multi-Generational Donor Base That Lasts

Over the next 20 years, $84 trillion will shift from Baby Boomers to younger generations, with $12 to $15 trillion expected to flow directly to nonprofits. Most organizations aren’t positioned to capture it. This webinar breaks down exactly how to segment, engage, and retain donors across every generation, using the right fundraising tools and data infrastructure to turn today’s $25 recurring donor into tomorrow’s major gift prospect.

Learning Objectives:

By the end of this webinar, attendees will be able to:

1. Identify the giving motivations and preferred channels of Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha, and apply that knowledge to their current donor base.
2. Build a segmentation strategy that goes beyond age to account for giving behaviour, communication preferences, and engagement history.
3. Map a donor journey for at least two generational segments, from first touchpoint through retention and upgrade.
4. Use CRM and fundraising platform data to automate follow-up, track engagement signals, and flag donors ready for deeper cultivation.

Webinar information

Topic: The Great Wealth Transfer: How to Build a Multi-Generational Donor Base That Lasts

Date: Thursday, May 14, 2026, at 1pm ET / 10am PT (webinar is 1 hour in length)

Audience: This webinar is best suited for nonprofit professionals, fundraising professionals, and nonprofit leaders.

Cost: Free – Register Now