[Webinar] The Secret to Loyal Supporters: Email Welcome Journeys

The Secret to Loyal Supporters: Email Welcome Journeys

May 1, 2024

 | 

11:00 am ET

If your first question is, “What’s an email welcome journey?” then you’re in the right place! An email welcome journey is a series of messages sent to a supporter immediately after they take an action with you. Research shows that the window of time immediately following one of these actions is the absolute best time to contact someone. This is your chance to draw people into your story, validate their decision to take action with you, and turn them into loyal ambassadors for your brand.

During this session, we’ll introduce you to the effectiveness of automated email welcome journeys and everything you need to know to set one up. We’ll share the best practices on when you should trigger emails and what content you should include to engage with your donors meaningfully, with some examples of successful welcome journeys from nonprofit organizations. You’ll leave this session with ideas, inspiration, and an outline for your first welcome journey.

Michelle Shen | The Purpose Collective in Partnership with Consultants for Good (C4G)